Medical Spa
Meta Paid Ads Case Study

THE bACKGROUND:

n early 2025, we partnered with a local medical spa to launch a targeted Meta advertising campaign. The goal was to drive high-quality leads while complementing their organic social strategy.

In this case study, we highlight key results from this campaign, showcasing how a strategic combination of paid and organic efforts can generate measurable growth and increased client inquiries.

BEFORE:

AFTER:

THE CHALLENGE

The main challenge was overcoming the client's concerns about poor results and the high cost per lead (CPL). Initially, the CPL was high, impacting cost efficiency and lead generation efforts.

WHAT WE DID:

To achieve this, we implemented a two-pronged optimization approach:

  • Meta Ads Lead Form with Qualification Questions → Implemented a lead form with targeted qualification questions to filter for higher-intent users, improving lead quality. This new form accounted for 46% of the total leads generated in the campaign.

  • New Audience Testing → Tested new audience segments to identify higher-converting users and optimize budget allocation for better cost efficiency.

THE RESULTS:

CPL Reduction:

18.48%

Spend:

$495.15

Initial CPL:

$63.47

Ending CPL:

$51.74

I'M READY FOR THESE RESULTS!