Expanding past the regular crowd.
THE STRUGGLE:A Jersey Shore restaurant known for its delicious food and community-driven atmosphere had no trouble keeping regulars coming back, but struggled to attract fresh faces, particularly from the younger crowd. While their retention was strong, introducing their unique vibe to new audiences proved to be a challenge.
WHY THIS WAS HAPPENING:The restaurant had relied solely on organic walk-ins and local buzz for years. There was no clear social media strategy or content plan to reach newer (and younger) audiences online, especially tourists and locals looking for trending spots to dine.
WHAT WE DID:Rebranded their Instagram with bold visuals and personality-driven content
Posted 4 times per week
Introduced behind-the-scenes content with staff features and the chef
Focused on less promotional content and more trending, entertaining content
THE RESULTS:
Resulted in new faces walking into their doors and buzz about the viral content posted on social media
Waking up their audience from a nap.
THE STRUGGLE:This “homey” restaurant had all the makings of a local favorite. But despite posting consistently, their content wasn’t making a dent. Their social pages felt like background noise, and they were getting minimal engagement, even from loyal customers. Their content was blending in. Static food photos with minimal context and outdated captions caused their audience to scroll right past, if they even saw the posts at all. The brand had unintentionally put its audience to sleep.
WHY THIS WAS HAPPENING:They stuck to what was “safe” (posting photos of dishes then closing the app)
They weren’t evolving with the platforms and didn’t share high quality reels that followed a strategy
They copied what everyone else was doing which mainly revolved around promotional content
WHAT WE DID:Audited their content to identify patterns that weren’t performing
Developed a new content strategy with a focus on storytelling and movement (Reels, transitions, time-lapse videos)
Introduced a “day in the life” series from the bar and kitchen to give their audience a peek behind the scenes
Added hooks and motion to captions and graphics to re-engage dormant followers
THE RESULTS:
Saw an immediate pattern of viral videos across their page bringing in new audiences and waking up old ones
From inactive to obsessed.
THE STRUGGLE:A trendy, recently renovated restaurant in a busy Jersey Shore town had everything going for it: a great menu, refreshed ambiance, and a prime location. But their Instagram told a different story. The audience was there, but they weren’t watching. The brand had a beautiful feed, but no connection to their followers. It felt like a menu board, not a personality. Their ideal customers were lurking, not engaging because the content didn’t give them a reason to.
WHY THIS WAS HAPPENING:Their posting felt promotional and flat. No storytelling. No behind-the-scenes. No faces or brand personality. And no clear direction for the audience to do anything. The result? A passive following that forgot they were even following.
WHAT WE DID:Shifted the tone from “announcements” to “conversations”
Introduced recurring series like “staff faves,” “Sunday cravings,” and “locals-only specials”
Built content around moments, not just meals (date night, post-beach bites, bachelorette brunches)
THE RESULTS:
Content performance with lots of engagement (likes, comments, shares and saves)