From blending in to standing out.
THE STRUGGLE:An advanced medspa in a competitive city was struggling with brand consistency and lacked direction with their content. Their Instagram looked disjointed and wasn’t attracting their ideal clientele.
They were posting sporadically, with no strategy, and relying on word-of-mouth. Engagement was low, and consultations weren’t converting from social media.
WHY THIS WAS HAPPENING:Wasn’t attracting the correct audience
Unclear messaging on services + benefits
No value-driven content
Their visuals didn’t match the high-end services they offered
WHAT WE DID:Built a custom content strategy that aligned with their luxury brand
Posted high-quality content 5x per week
Focused on proper branding to boost credibility
Got EXTREMELY clear on their ideal audience focused on advanced groups as opposed to traditional groups
Created engaging content that spoke to their audience and kept them engaged
THE RESULTS:
Launching a new service with a sold out event.
THE STRUGGLE:A growing medical spa was preparing to launch a new body contouring device but wasn’t sure how to market it effectively or drive interest in their upcoming in-spa demo event. They had little to no awareness around the new service, and their current audience wasn’t engaged with body contouring solutions. They had no email list strategy or launch plan in place.
They weren’t leveraging their existing database
They didn’t have video content showcasing the treatment experience or benefits
Their audience didn’t fully understand the problem the treatment solved
WHY THIS WAS HAPPENING:WHAT WE DID:Created a full-service campaign including emails, IG posts, Stories, and SMS reminders
Built curiosity and trust through before/after sneak peeks and educational Reels
Promoted the event via countdowns, limited spots, and a fast-action bonus
Got clear on what problem the device would solve
THE RESULTS:
From quiet presence to community magnet.
THE STRUGGLE:An established wellness center with a loyal client base had hit a plateau on Instagram. They had decent content but weren’t growing or getting new clients through social media
They had become stagnant; mostly reposting generic skincare tips and product promotions. Their growth was flat and engagement was dropping.
WHY THIS WAS HAPPENING:They weren’t creating content that stood out or connected emotionally
Reels were underused or inconsistent
They were focused on selling, not storytelling
WHAT WE DID:Audited their content and shifted focus to transformational stories, behind-the-scenes, and staff introductions
Implemented a Reels-first strategy using trending audios, problem-solution formats, and Q&A series
Rebranded their visual identity to better reflect their premium services
Introduced interactive Stories (polls, quizzes, client Qs) to boost engagement
THE RESULTS: